Beschreibung Inbound Marketing for Guide-Interpreters: A new way of marketing through the net (Japanese Edition). 本書のテーマは、通訳ガイドが主体的にビジネスを行う方法である。大きなコストをかけることなく、自ら集客することを目標とする。本書でいう通訳ガイドは、各種法令に基づき、対価を得て外国人を外国語で案内する業務を正規に行う者を指し、通訳案内士だけでなく地域限定ガイドや特例ガイドも含む。本書は、通訳ガイドまたは通訳ガイドを志す人を対象に著者が行っているホームページ制作セミナーに基づき、内容を大幅に増補したものである。＜目次＞まえがき第一章 はじめに 二つのインバウンドマーケティング 通訳案内士というビジネス 本書の内容 おことわり第二章 通訳案内士を取り巻く環境の変化 訪日観光客が増加し続ける 訪日観光客の状況 少子高齢化とものづくりの変化 円安の進行 ＬＣＣの増加 ビザの緩和 豊富な観光資源 規制緩和が進む 地域限定ガイド 特例ガイド 特区ガイド 通訳案内士試験の易化 試験制度の見直しは必至 インフラ整備が進む ガイドブックの電子書籍化 無料ＷｉＦｉの増加 訪日観光客への情報提供 インターネットサービスの増加第三章 インバウンドマーケティング ホームページによる集客状況はどうか 通訳ガイドのホームページを見てみよう 現状の分析 こんなホームページを作ろう第四章 提供するサービスを考える 戦略を考える 自分のウリは何か 提供するサービスは自分の強みから考える 法令遵守に留意第五章 独自ドメインの重要性 ドメインの重要性 ドメインとＩＰアドレス メールアドレスとドメイン ドメインがもつ信用力 いろいろあるドメイン ドメインを購入する第六章 コンテンツ制作 トップページ サービスメニュー ギャラリー ブログ お問い合わせ 支払いについて第七章 ホームページの内製と外注を考える ウェブサイト構築サービス クラウドソーシング ホームページの構築と運用おわりに謝辞著者紹介
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