Beschreibung Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives (Routledge Studies in Rhetoric and Stylistics) (English Edition). This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book’s theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.
Metaphor and Persuasion in Strategic Communication ~ The book’s theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including .
Metaphor and Persuasion in Strategic Communication ~ Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives (Routledge Studies in Rhetoric and Stylistics Book 15) (English Edition) eBook: Ferrari, Federica: : Kindle-Shop
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Interdisciplinary Management Research / IMR X / Innovation ~ Interdisciplinary Management Research / IMR X - Free ebook download as PDF File (.pdf), Text File (.txt) or read book online for free. Published by: Josip Juraj .
rhetoric / Definition, History, Types, Examples, & Facts ~ Rhetoric, the principles of training communicators—those seeking to persuade or inform. In the 20th century it underwent a shift of emphasis from the speaker or writer to the auditor or reader. This article deals with rhetoric in both its traditional and its modern forms. For information on applications of rhetoric, see the articles broadcasting, communication, and propaganda.
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semiotics / Definition, Theory, Examples, & Facts / Britannica ~ Semiotics, the study of signs and sign-using behavior. It was defined by one of its founders, the Swiss linguist Ferdinand de Saussure, as the study of ‘the life of signs within society.’ The idea of semiotics as an interdisciplinary study emerged only in the late 19th and early 20th centuries.
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Examples of Visual Rhetoric: The Persuasive Use of Images ~ A Public Kiss "[S]tudents of visual rhetoric may wish to consider how doing certain deeds expresses or conveys varied meanings from the perspectives of diverse participants or onlookers. For example, something as apparently simple as a public kiss can be a greeting between friends, an expression of affection or love, a featured symbolic act during a marriage ceremony, a taken-for-granted .
Articles - Scientific Research Publishing ~ Integration of National Languages through a Global Communication System: Culture Reflection. Ysmailova Raikan, . From the Perspective of Blended Teaching: The Application of Fragmented Learning in the Class of Bilingual Teaching. Jin Wang, Guangchun Chen, Bo Li. Creative Education Vol.11 No.11，November 12, 2020 DOI: 10.4236/ce.2020.1111161 4 Downloads 12 Views . Efficacy of Alzer ® and Di
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Rhetorical Strategies // Purdue Writing Lab ~ Using Rhetorical Strategies for Persuasion. Summary: These OWL resources will help you develop and refine the arguments in your writing. There are three types of rhetorical appeals, or persuasive strategies, used in arguments to support claims and respond to opposing arguments. A good argument will generally use a combination of all three appeals to make its case. Logos. Logos or the appeal to .
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Design studies - Wikipedia ~ Design Studies is an academic discipline that pursues a critical understanding of design and its effects through analytical and practical modes of inquiry. Its origins can be traced to design history where the field first got its start before slowly expanding to include larger themes and more varied subject matters. In that light, Victor Margolin, one of the founders of the discipline in the .
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Stylistic Devices (Rhetorical Devices, Figures of Speech) ~ Stylistic Devices (Rhetorical Devices, Figures of Speech) On the following pages, we will explain some of the most important stylistic devices (also called rhetorical devices or figures of speech) – they are not only useful for analysing texts, but also for creating your own texts.
Effective Persuasion Presentation // Purdue Writing Lab ~ Media File: Effective Persuasion Presentation. This resource is enhanced by a PowerPoint file. If you have a Microsoft Account, you can view this file with PowerPoint Online. This presentation is designed to introduce your students to a variety of factors that contribute to strong, effective, and ethical persuasion in their writing. The slides presented here are designed to aid the facilitator .
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Suche nach - Humboldt-Stiftung ~ Was das Buch ist. (Ed. Thomas Eder, Samo Kobenter, Peter Plener) Wien: Edition Atelier der Wiener Zeitung, 2010, p. 150 - 162. Aleida Assmann: The Shaping of Attention by Cultural Frames and Media Technology. In: ImageScapes. Studies in Intermediality. (Ed. Christian J. Emden, Gabriele Rippl) Bern: Peter Lang, 2010, p. 21 - 38. Aleida Assmann: The Holocaust - a Global Memory? Extensions and .
Classical Rhetoric: A Brief History / The Art of Manliness ~ This is the second in a series on classical rhetoric.In this post, we lay the foundation of our study of rhetoric by taking a look at its history. While this post is in no way a comprehensive history of rhetoric, it should give you enough background information to understand the context of the principles we’ll be discussing over the next few months.