Beschreibung The Convenience Economy: B2B: Adapt Now or Pay the Price (English Edition). The Convenience Economy is affecting every facet of your business because customers want the same convenience in business as they have in their personal lives. They want to do their research when it suits them and only talk to a person when they are ready. AND THEY CAN! It's time to think differently! This means moving from a traditional 'push model' to a modern 'consume model' so B2B customers can serve themselves without interaction until they are ready to engage.Frictionless, on-demand and digital Platform•Static content no longer works! Customers will quickly move on unless they can easily find what they need. Keep them engaged with information that is frictionless, On-demand, and digital.Watchable assets for Self-Service Engagement•When assets are digital, interactive, and available in digestible segments 24/7, customers will consume independently until they get to a point where they are ready to engage. Don't get left behind – adapt now•The Convenience Economy is not a passing trend. History has shown that ignoring the signs or doing nothing to adapt to changing trends can severely impact your business, or worse, make you obsolete.
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